Posted on 25.8.2022

Niloufar Viljanen and Annukka Piirala join UpCloud as Chief Marketing Officer and Chief Financial Officer respectively

Niloufar Viljanen and Annukka Piirala have joined the UpCloud leadership team as chief marketing officer (CMO) and chief financial officer (CFO) reporting to our CEO Antti Vilpponen.

Annukka brings a wealth of experience in consulting and auditing and has previous experience from PwC. She holds an accreditation as a Finnish Authorised Public Accountant. Annukka joined most recently from where she held the role as vice president of finance. She was a driving force on the growth journey and was involved and pivotal to the acquisition in 2020.

Reflecting on her new role Annukka says: “UpCloud is in a very interesting stage as a company and is making large investments. With the recent investments into product development that bring added value to customers, we are well positioned to grow fast and support the business expansion.”

Niloufar Viljanen has been appointed to the position of Chief Marketing Officer. She brings more than 20 years of marketing experience to UpCloud. Most recently, she was the head of marketing for Nordics and Baltics for Public Sector at Amazon Web Services (AWS) and worked to launch the AWS Europe (Stockholm) Region. Prior to this Niloufar held various senior roles at Ericsson in both Germany and Sweden, including director of marketing and communication.

“I am excited to join the UpCloud team at this exciting time for UpCloud to help strengthen the brand globally and bring UpCloud’s vision to life,” says Niloufar. “It is thrilling to work with such a diverse, driven, and inspiring team and solidify the go-to-market approach for the outstanding products, services, and customer support.”

“Niloufar and Annukka are highly experienced in their area of expertise and have a proven track record of building organisations and growing the business. I am extremely thrilled to welcome both to our talented and motivated team,” says Antti Vilpponen. “Over the past few years, we have progressed as a European cloud service provider (CSP) with a global reach. With the leadership team in full strength, we will further advance our position in the market and help our customers to propel their business.”

About UpCloud
UpCloud Oy is a European cloud service provider that offers a wide range of cloud services that are reliable, fast, and easy to implement services to individuals, fast-growing enterprises, and businesses. Founded in 2011 in Helsinki, Finland. UpCloud has grown globally with its own data centres in Europe, Asia, and the USA.

Niloufar Viljanen

Bigger Is Not Necessary Better: AWS vs. UpCloud

One of the most common questions our customers ask us is that how we can compete with the likes of Amazon Web Services (AWS) on price as they have economies of scale on their side.


UpCloud’s development roadmap: What to look forward to in 2021

The year has turned, and UpCloud welcomes you to 2021, ready again to show you what the best cloud infrastructure can offer for your business. The last year has proven the capabilities of our brand, products and most importantly, the strength of our teams. We’ve been happy to see many new users coming and staying […]


Vision and culture

Highlights of 2022: Our Year in Review

2022 has come and gone! We want to continue our tradition of looking at the milestones and highlights of the past year. This year has been full of great achievements and accomplishments, even though the global atmosphere continues to be rough. We want to thank all our users and partners for their continuous and unbroken […]

Vision and culture

Back to top